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2021 Spring

ARTS & CULTURAL MANAGEMENT - ART450/HUM550 Spring 2021


Course
Martina Freitagova
For information about registration please contact our admissions.

Lessons

Here is the course outline:

1. What can culture do?

Feb 10

Introductory lesson – understanding cultural sector and its division, key players and its role in society. Defining culture and cultural capital.

2. Culture in Times of Crisis

Feb 16

Presentation of case studies how cultural spaces deal with COVID-19, shifts in operation

3. Current trends in cultural management

Feb 23

Introduction to the main trends relevant for cultural management such as sustainability, gender equality, cultural globalization, urban development

4. Exhibition Planning - Guest Lecture

Mar 2

Dr. Julia Tatiana Bailey, Ph.D. Curator of the Collection of Modern and Contemporary Art

5. Strategic Planning

Mar 09

How to write a mission statement, learn to undertake SWOT and PEST analysis

6. Finance, Fundraising, Sponsoring

Managing costs, government subsidies, earned income, fundraising strategy, financing opportunities

7. Promotion and Communications

Introduction to public relations and marketing strategies: media relations and partnerships, advertisements and online communications

8. Legal Issues

Mar 30

Import VAT, copyright and PEST

9. FINAL PRESENTATION I.

May 11

10. FINAL PRESENTATION II.

May 17

Presenters

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