ARTS & CULTURAL MANAGEMENT - ART450/HUM550 Spring 2021

Introductory lesson – understanding cultural sector and its division, key players and its role in society. Defining culture and cultural capital.

Presentation of case studies how cultural spaces deal with COVID-19, shifts in operation

Introduction to the main trends relevant for cultural management such as sustainability, gender equality, cultural globalization, urban development

Dr. Julia Tatiana Bailey, Ph.D. Curator of the Collection of Modern and Contemporary Art

How to write a mission statement, learn to undertake SWOT and PEST analysis

Managing costs, government subsidies, earned income, fundraising strategy, financing opportunities

Introduction to public relations and marketing strategies: media relations and partnerships, advertisements and online communications

Import VAT, copyright and PEST

Presenters