ARTS & CULTURAL MANAGEMENT - ART450/HUM550 Spring 2021
Course
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Lessons
Here is the course outline:
1. What can culture do?
Feb 10
Introductory lesson – understanding cultural sector and its division, key players and its role in society. Defining culture and cultural capital. |
2. Culture in Times of Crisis
Feb 16
Presentation of case studies how cultural spaces deal with COVID-19, shifts in operation |
3. Current trends in cultural management
Feb 23
Introduction to the main trends relevant for cultural management such as sustainability, gender equality, cultural globalization, urban development |
4. Exhibition Planning - Guest Lecture
Mar 2
Dr. Julia Tatiana Bailey, Ph.D. Curator of the Collection of Modern and Contemporary Art |
5. Strategic Planning
Mar 09
How to write a mission statement, learn to undertake SWOT and PEST analysis |
6. Finance, Fundraising, SponsoringManaging costs, government subsidies, earned income, fundraising strategy, financing opportunities |
7. Promotion and CommunicationsIntroduction to public relations and marketing strategies: media relations and partnerships, advertisements and online communications |
8. Legal Issues
Mar 30
Import VAT, copyright and PEST |
9. FINAL PRESENTATION I.
May 11
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10. FINAL PRESENTATION II.
May 17
Presenters |