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2021 Spring

LAW & MEDIA RELATIONS IN THE ARTS - ART360/HUM560 Spring 2021


Course
Martina Freitagova
For information about registration please contact our admissions.

Lessons

Here is the course outline:

1. Introduction to Copyright

Who owns the arts? What makes art protectable? Right to reproduce, distribute, perform, display. Joint works.

2. Copyright Infringement

Feb 17

Infringement

3. Moral Rights

Moral Rights

4. Licensing

Mar 10

The Licensing Agreement

5. Art Contracts

Mar 17

6. Art Sales: Title Issues, Auctions, Attribution

7. Artists's Resale Rights, Music Copyright

8. Media relations

Apr 14

Effective communication with the press. Media partnerships. How to organise a press conference? How to write a press release?

9. Online communications

Apr 21

What are the different channels to communicate online? What is the role of digital collections? How should galleries communicate on social media?

10. Media plan workshop

Apr 30

Looking at the individual elements of a media plan and creating one for a gallery space.

11. Branding

May 5

Definition of branding and branding strategy, analysing case studies, creating brief for redesign of a cultural institution

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