LAW & MEDIA RELATIONS IN THE ARTS - ART360/HUM560 Spring 2021

Course

Martina Freitagova

For information about registration please contact our admissions.

Lessons

Here is the course outline:

Who owns the arts? What makes art protectable? Right to reproduce, distribute, perform, display. Joint works.

Infringement

Moral Rights

The Licensing Agreement

Effective communication with the press. Media partnerships. How to organise a press conference? How to write a press release?

What are the different channels to communicate online? What is the role of digital collections? How should galleries communicate on social media?

Looking at the individual elements of a media plan and creating one for a gallery space.

Definition of branding and branding strategy, analysing case studies, creating brief for redesign of a cultural institution