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2021 Summer

E-BUSINESS - MKT342/MKT542 Summer 2021


Course
Silvia Klincekova
For information about registration please contact our admissions.

Lessons

Here is the course outline:

1. Course Information: expectations, deadlines, and procedures; Introduction to Agile – Welcome to A...

Jun 21

Course Overview and introduction to Agile methodology and Agile marketing.

2. Taste of Agile – Explorer

Jun 23

This will be a deeper review to provide better understanding of the basic terminology, artifacts, and Agile Manifesto. It also covers agile practices such as social contract, mood marbles, wall of work etc. The shu-ha-ri concept of learning will be introduced and an explanation given of how to master Agility and learning. There will be a discussion about Lipstick Agile (what it is) and examples.

3. Deep Dive to Agile Adventures

Jun 28

This session will focus on the learning and understanding of Agile methodology and the Scrum framework in more detail. It helps to understand the basic terminology, Agile methodology – values & principles, Scrum framework, clarifying roles and responsibilities of Scrum Master, Product Owner, and team and, at the end, Scrum ceremonies.

4. Deep Dive to Scrum framework 1

Jun 30

This class will focus on the introduction of Scrum framework and its organization. The session will cover the following topics in more detail: basic glossary, agile manifesto, brief history of Scrum, Scrum principles and values. In the organization's past, we will be discovering core vs. non-core roles. We will focus on core roles which are Product owner, Scrum master and team itself.

5. Deep Dive to Scrum framework 2

Jul 7

This class will focus on Scrum ceremonies and Scrum artifacts. The session will cover the following topics in more details: backlog refinement, sprint planning, daily stand-up, retrospective, showcase and artifacts.

6. How to be an Amazing Product Owner

Jul 12

The focus of this lecture is on the role of Product Owner – the voice of the customer. It helps to clarify the role and responsibility of the Product Owner. Further, the profile of the Product Owner will be explained.

7. The Power of Servant Leadership

Jul 14

The topic of Servant Leadership will be introduced and explained. It helps to clarify Servant Leadership, to bring clarity and understanding. Further, the profile of Servant Leader and primary duties will be discussed.

8. Agile Marketing

Jul 19

Introduction to Agile Marketing as a modern approach to marketing that uses agile principles, manifesto, and rule of 70-20-10. Description of relationship between Agile methodology and Scrum framework and its clarification.

9. Design Thinking 1

Jul 21

Design Thinking is a design methodology that provides a solution-based approach to solving problems. The concept of Design Thinking consists of 5 stages: empathize, define, ideate, prototype and test. In this class we will cover: • Empathizing: Understanding the human needs involved. • Defining: Re-framing and defining the problem in human-centric ways. • Ideating: Creating many ideas in ideation sessions. The class is focused on theoretical and practical implementation.

10. Design Thinking 2

Jul 26

Design Thinking is a design methodology that provides a solution-based approach to solving problems. The concept of Design Thinking consists of 5 stages: empathize, define, ideate, prototype and test. In this class we will cover: • Prototyping: Adopting a hands-on approach in prototyping. • Testing: Developing a prototype/solution to the problem. The class is focused on theoretical and practical implementation.

11. Design Sprint & Final project review

Jul 28

The Design Sprint is a process for critical business or non-business questions through design, prototyping and testing ideas. It is a mix of business strategy, innovation, behavior science, design thinking, and more. The Design Sprint follows six phases: understand, define, sketch, decide, prototype, and validate. The session is focused on theoretical and practical implementation. We’ll spend this last class working together to review the final objectives expected in the Final Project and associated presentations. The output from the discussion will be a list of changes, improvements, or activities to complete the project successfully.

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