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2022 Spring

THESIS SEMINAR - MKT435/1 Spring 2022

Christopher Shallow
For information about registration please contact our admissions.


This “capstone” thesis seminar course provides students with overall guidance on writing a Strategic Marketing Analysis & Plan (SMAP) as their final semester thesis for the Bachelor of Business Administration degree. The course is closely linked to the MKT430 Strategic Marketing Analysis & Planning (SMAP) course; both requiring students to extensively apply knowledge from other courses, particularly marketing related, studied in the SBA degree program. This course takes students, using a workshop format, through the process of analysing and creating a strategic marketing strategy for an existing company with a specified marketing strategy problem.

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