STRATEGIC MARKETING ANALYSIS AND PLANNING - MKT430/2 Spring 2022
Many Greetings & Welcome to Strategic Marketing Analysis & Planning! :)
It is my distinct pleasure and honor to be your teacher/mentor and tour guide in our class focused on some of these major key areas:
*Understanding classical and new strategy perspectives.
*Understanding drivers of competitive advantage
*Identifying market opportunities
*Understanding and analyzing competitors
*Understanding drivers of customer value
*Creating business models to drive firm and customer value
*If you have any questions as we progress do not hesitate to contact me.
Looking forward to class together!