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2022 Spring

VISUAL LITERACY - ART256 Spring 2022


Course
Alena Foustkova
For information about registration please contact our admissions.

Course Contents: Introduction to aesthetics, elements of visual meaning, aesthetic variables—shape, pattern, texture, form, light, line, scale, space and composition, introduction to design and design variables—balance, dominance, proportion, rhythm and perspective.

Here is the course outline:

1. Class 1 - Course syllabus + Lecture

Feb 8 11:30am .. 2:15pm

Preparation and Reading BEFORE the lecture: - Questions about the syllabus – available in the course on NEO before the course starts. Topic: Course introduction, academic expectations, critical reading Short introduction of the course topics Assignment to complete AFTER the lecture: - NEO – Study the pdf lecture. - NEO Forum discussion 1: - Read the article by Kandinski – accessible through the pdf lecture. Discuss the 5 lessons by Kandinski (see the description in NEO Forum for details).

2. Class 2 - Design Elements and Principles

Feb 15 11:30am .. 2:15pm

Principles Description: The building blocks of visual communication. Review of the lecture /class discussion. -Practical analysis of selected images by teacher to evaluate the design elements and principles Assignment to complete AFTER the lecture: - NEO – Study the pdf lecture. - NEO Forum discussion 2: - Image and Identity

3. Gallery visit 1 - No lecture in class, Guided Field Trip!

Feb 22 11:30am .. 2:15pm

Topic: Class Gallery visit - Museum Kampa 200 Czk is to be collected in class 2. Assignment to complete (10%) Reading - for the written assignment: Visual methodologies: an introduction to the interpretation of visual materials, Gillian Rose, Chapter 2 - "The good eye", pages 33 to 48 Apply the required reading in your paper.

4. Week 4 - Subject, Form and Content

Mar 1 11:30am .. 2:15pm

Topic: Lecture 2: Subject, form, content Description: Components present in every piece of art. Assignment to complete AFTER the lecture: Written Analysis: Subject, Form and Content (10%) - Written analysis of another selected piece of art from the previous gallery visit.

5. Week 5 - Semiotic meaning - Sign Systems of Visual Design

Mar 8 11:30am .. 2:15pm

Preparation and Reading BEFORE the lecture: - Study: Rose, Gillian, Visual Methodologies: An Introduction to the Interpretation of Visual Materials, chapter 4 – Semiology, Introduction page + 74 – 78 Topic: Lecture 3: Semiotic meaning - Sign Systems of Visual Design As we continue to explore visual communication, the examples and reading for this module will suggest the meaning of an image as a sign. - Project description and example of the homework assignment: Road signs Assignment to complete AFTER the lecture: - NEO – Study the pdf lecture. - Practical Project: Road signs – Practice understanding of what makes up a sign (Hands-on Assignment + short written analysis based on the required reading) (10%)

6. Class 6 - Metaphor, Association, Analogy and Symbol

Mar 15 11:30am .. 2:15pm

Preparation and Reading BEFORE the lecture: - Prepare 1 image representing any of the studied terms in the pdf lecture to expand the in-class discussion (Place the image into the designated NEO drop box ahead of the lecture). Reading: The Handbook of Visual Culture, Chapter: Images and Information in Cultures of Consumption - scanned chapter in NEO Resources) Topic: Lecture 4: Metaphor - SYMBOL Midterm Topics to study handed out. Assignment to complete AFTER the lecture: - NEO – Study the pdf lecture. - Study for the Midterm analysis – study areas will be provided in this lecture.

7. Class 7 - Midterm test 20%

Mar 22 11:30am .. 1:30pm
1 hr, 30 min

Topic: Midterm analysis (90 minutes written evaluation) 20% Students are allowed to leave quietly after the test. HAPPY MIDTERM BREAK!

8. Class 8 - Semiotic meaning, continued – commercial images

Apr 5 11:30am .. 1:30pm

Topic: Lecture 5: Semiotic meaning, continued – Commercial images We will analyze in class number of images given by the teacher. Discuss how color (saturation, brightness, warm or cool, contextual relationships) and design elements and principles (like line, shape, scale, spatiality, perspective, balance, direction, lighting, proportion) affect the semiotic meaning of the commercial images. A short field trip of the area around AAU (Wallenstein Garden – opens April 1) Assignment to complete AFTER the lecture: - NEO – Study the pdf lecture + the prescribed reading.

9. Class 9 – Consumer object

Apr 12 11:30am .. 2:15pm

Topic: Lecture 6: Consumer object From a semiotic perspective, objects - such as things we buy or wear, are signs. We can analyze the signifying aspects of an object to see what they reflect about the culture in which they function. -Discuss the topic of the consumer object based on images provided by teacher in the pdf lecture. Assignment to complete AFTER the lecture: - NEO – Study the pdf lecture. NEO Forum discussion 3: Practice the understanding of a consumer object and its semiotic meaning.

10. Class 10 - Tourist and Anthropologist Photographic Observations

Apr 19 11:30am .. 2:15pm

Preparation and Reading BEFORE the lecture: https://www.discoveranthropology.org.uk/about-anthropology/fieldwork.html Anthropology, A. (2017). Fieldwork. [online] Discoveranthropology.org.uk. Available at: https://www.discoveranthropology.org.uk/about-anthropology/fieldwork.html [Accessed 14 Nov. 2017] Topic: Lecture 7: Tourist and Anthropologist photographic observation + Practical hands-on project + written assignment In-class description of the Hands-on Project. Possible Gallery Visit: Banksy (or week 11) Assignment to complete AFTER the lecture before week 11: - NEO – Study the pdf lecture. - Graded practical Hands-on Assignment (20%): Tourist and Anthropologist photographic + written assignment

11. Class 11 - Follow-up - Student discussions + Gallery visit

Apr 26 11:30am .. 2:15pm

Class visit of the Banksy exhibition. DUE: Class NEO discussion of the Tourist and Anthropologist photographic assignment – Time to share your research!

12. Class 12 – Typography, Graffiti, Commix - IN CLASS!

May 3 11:30am .. 2:15pm

Topic: Lecture 9: Typography / Graffiti / Commix Description: Typography can take on a visual form in graphic design or fine art. What is the role of typography? Graffiti is an expression of culture and feelings through an art form on the walls. Commix is a unique form of visual storytelling. -Hands-on project explanation Assignment to complete AFTER the lecture: - NEO – Study the pdf lecture. Preparation and Reading BEFORE the lecture: Reading in NEO Resources: Baldwin, Jonathan, Visual Communication: From theory to practice, Neville Brody. - The Handbook of Visual Culture, Chapter: The Work on the Street: Street Art and Visual Culture (AAU library hard copy + scanned chapter in NEO Resources)

13. Class 13 - Film

May 17 11:30am .. 1:30pm

Topic: – Lecture 10: Film - how to understand the content? Film follows photography in history, in our readings, and in employing similar technical and aesthetic devices. However, film is a moving image and requires specific conventions that draw attention to rhythm and pacing, narrative qualities, esthetics, etc. Preparation and Reading BEFORE the lecture: - Prepare one image from a movie which you would like to describe and discuss it for its artistic style.- Discuss the selected movie director. Assignment to complete AFTER the lecture: - NEO – Study the pdf lecture. Reading - The Handbook of Visual Culture, Chapter: Film and Visual Culture (AAU library hard copy + scanned chapter in NEO Resources)

14. Class 14 - Photography - FINAL CLASS

May 17 11:30am .. 2:15pm

Study this chapter before class: Fundamentals of Creative Photography, Präkel, David, AVA Publishing, 2010, Chapter 2.(Available in Resources / NEO) Lecture: Photography - How to understand the content? Apart from learning how to look at visual images, the analysis of images as signs and symbols in the semiotic analysis, we also need to understand the question of content - the "Why". In-class hands-on project: Make a Direct and an Indirect portrait -Final class wrap up of topics and take-out. Final Assignment DUE: Final paper and related hands-on project DUE to NEO, 20%

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