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2024 Spring

ENTREPRENEURSHIP IN PRACTICE II - MGT307 Spring 2024


Course
Heinrich Homola
For information about registration please contact our admissions.

Here is the course outline:

1. Class 1

Feb 2 2:45pm .. 5:30pm, AAU 3.27

- Review company status from MGT306 - Elevator pitch

2. Class 2

Feb 7 2:45pm .. 5:30pm

* Review of Problem / Customer / UVP sections of Lean Canvas * Timeline for key tasks until May 2024

3. Class 3

Feb 14 2:45pm .. 5:30pm

As Yaroslava dropped the course, new set-up discussed. * Review of project plan * Detailed discussion about feasibility of getting app programmed as its functionality is currently envisioned * Next step: various team members will discuss with colleagues within AAU to get a better assessment of point above * Diego instrumental for final assessment * Answer to question "Is app for DIVEIN feasible as planned or do we need plan B" by Friday COB (= close of business, i.e. end of working day) * Detailed summary of class very well done by Cassidy, uploaded into Google

4. Class 4

Feb 21 2:45pm .. 5:30pm

- Review activity schedule - Specification of app development plan - "live" call with professional app developer - improvement of post on "Go fund me"

5. Class 5

Feb 28 2:45pm .. 5:30pm

- celebration of victory 1st place in JA's "Top Project" competition - detailed planning of PR activities exploiting this victory - refinement of next steps in app development

6. Class 6

Mar 6 2:45pm .. 5:30pm

* calls with potential app developers * continuing with optimization of data input process

7. Class 7

Mar 13 2:45pm .. 5:30pm

Students split in groups working in parallel on - programming app - setting up templates for financial management & controlling - setting framework for marketing plan & executions

8. Class 8

Mar 20 2:45pm .. 5:30pm, 2.07

* interviews with app developer * organization of app development * refinement of marketing elements (communication channels, frame for content) * options for fundraising * guest lecture: Milan Slapak: Digitization - "The Good, The Bad and The Ugly"

9. Class 9

Apr 3 2:45pm .. 5:30pm

Decision on app developer, structure of annual report, structure of financial reports, marketing plan

10. Class 10

Apr 10 2:45pm .. 5:30pm

Review of learnings from visiting JA Start-up national finals for high schools, continuation of work on AR, financial reports, marketing plan

11. Class 11

Apr 17 2:45pm .. 5:30pm, AAU 3.27

Finalization of Annual report & Marketing plan to be submitted for competition. Review of 3 year plan income statement.

12. Class 12: online Make - Up for April 24

Apr 20 12:20pm .. 3:05pm, online

Detailed review of Annual report & Marketing plan before submission deadline. Focus on communication of those points which the jury will look for. Building on experience from past rounds, anticipating jyry members' focus points and communicating accordingly

13. Class 13

May 15 10am .. 12:45pm, American Center

Pitching at National Finals (Presentation & jury interviews) instead of class at school

14. Class 14

May 22 2:45pm .. 5:30pm

Review of National competition performance & start of preparation for European Final. Because: DIVEIN HAS WON THE NATIONAL COMPETITION AND WILL REPRESENT AAU & CZECH REPUBLIC ON THE EUROPEAN FINALS IN CATANIA, SICILY, ITALY !!! :)

15. Additional classes: May 11 (15 - 18.30h) & May 14 (18.30 - 20.30h)

ZEITRAUM & AAU 3.26

Rehearsals of pitch presentation & jury interview for National final

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