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2024 Spring

STRATEGIC PLANNING - MGT430 Spring 2024


Course
Greg Pezda
For information about registration please contact our admissions.

The major objective of this course is to develop an understanding of strategic management planning process, concepts, research, and theories. Students will learn methods of business environment scanning, strategy formulation, implementation, and control. Integration of international issues throughout provides an essential understanding of global economics and its impact on business activities in a location. This course serves as the capstone of the Business Administration Program. We study how a company effectively builds it strategy and learn through current readings and case studies covering which corporate strategies are the most successful and which are not, and why. Major strategic planning models, the strategy development process and strategic implementation are examined. The course is grounded in theory but will incorporate "real-life" examples and applications. The course is weighted towards current trends and practices in strategic planning management.

Here is the course outline:

1. Introduction

Feb 7

Intro

2. Strategy - Intro, Strategic Question, Porter - What is Strategy

Strategy - Intro, Strategic Question, Porter - What is Strategy

3. Macro Environment/PESTEL

Macro Environment/PESTEL

Macro Environment/PESTEL

4. Strategic Group Map Examples

Strategic Group Map Examples

5. Value, Segmentation, Value Proposition, Value Chain

Value, Segmentation, Value Proposition, Value Chain

6. Business Model Canvas

Business Model Canvas

7. Activity Systems Maps

Activity Systems Maps

8. Porter's 5 tests of strategy

Porter's 5 tests of strategy

9. SWOT/TOWS

SWOT

10. Critical Success Factors/Core Competencies

Critical Success Factors/Core Competencies

11. Financials

Financials

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