Introduction to course (only 1h because of faculty meeting)

Introduction to solution focussed ideation for business purpose

Start with business purpose generation process according to "Emotionally Intelligent Idea Generation" methodology from TeachingEntrepreneurship.org/ExEC

Class cancelled because of teacher having a teaching week assignment abroad

Continuing with business purpose generation process according to "Emotionally Intelligent Idea Generation" methodology from TeachingEntrepreneurship.org/ExEC

Finishing idea generation: Pitches of students' entrepreneurship initiatives. Students then discussed and subsequently joined various presented projects. The general idea is that only once all projects went thru Lean Canvas, PESTEL, and Porter's 5 Forces strategic tools, a better assessment will be possible about each project's chances to be pursued further.

Introduction to Lean Canvas, PESTEL, Porter's 5 Forces.

Each team presents - and defends with evidence! - its Lean Canvas. Which should be based on what the teams derived from PESTEL analysis and Porter's 5 Forces analysis.

Topic: Storytelling, concept development & storyboard creation (1) Now that the teams have pitched their business and will refine their concepts, they will start to map their minds around selling them with a video for the JA competition. Therefore, basics of storytelling & concept development will be introduced in class. Eventually, if time permits, principles of storyboard development will be discussed.

Principles of storyboard development In-class storyboard building as preparation for "Top Brand" competition

Storyboard: Every team will work on their storyboards, based on their brain writing from class 10 and based on reviewing winning films from Gen-E 2024